Presented by John Nash
November 1st17:15 - 18:15Room : Outremont
Gamers’ relationships with games are changing. Where they play, what they play and how they play are forcing developers to rewrite the game development handbook. As the industry looks to capture more and more players, the greatest barrier to these new players will be the game interface. As hardware manufacturers deliver natural user interfaces and new platforms to the mass market, we must ask if designers are keeping up. John Nash will contextualise modern interface design by discussing why designers need to adopt a new approach, why new interfaces are a force for change and how art and design are converging to make them a reality.
Learning Objectives
Delegates will gain:
- A contextualised understanding of contemporary UI approaches and challenges.
- Key ways to gain insightful and usable intelligence on future UI developments and associated development pipelines.
- How design processes need to adapt to player psychology, usability studies and telemetry for more effective iterative design cycles.
John Nash started in the games industry in 1993 and is now Studio Design Director for Blitz Games Studios, one of the world's leading Kinect developers. Over that time he has acquired a vast amount of knowledge and experience with regard to game content creation. His current position as part of the Studio Development Group gives him responsibility for the studio game design function, design production pipelines and future interface & market planning. He also focuses on new IP creation; games design philosophy, tuition and mentoring.
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