Presented by Jake Theis
November 1st17:15 - 18:15Room : Verdun
Creating and launching new brands is one of the riskiest endeavors that a business can undertake. Even the savviest intellectual property creators understand that sometimes lightning strikes, and other times the skies remain cloudless and barren. But why are some brand creators more successful than others? Which practices separate the best IP creators from the amateurs? In this session, Jake Theis, Senior Brand Director from Frima Studio, will talk about how the best brand developers attempt to take the world by storm.
Learning Objectives
- How to launch new game brands using best industry practices.
- How to avoid common traps that trip up good brands.
- How to reinvigorate a dormant brand.
Jake Theis, Senior Brand Director for Canadian developer Frima Studio, brings a unique perspective to the video game industry. Having years of experience working for traditional branding and licensing companies such as Hasbro, Topps, and NECA, Jake has managed some of the most iconic intellectual properties in the world. As a creative manager and brand manager for Magic: The Gathering and Magic: The Gathering Online, Jake developed more than a dozen products, releasing them in more than 40 countries and in nine different languages. With Topps, Jake managed a portfolio of licensed games including notable properties such as Star Wars, Marvel Comics, DC Comics, and Disney’s Pirates of the Caribbean. Now, with Frima Studio, Jake leads a growing intellectual properties division, intent on developing unique, evocative new international brands.
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