Presented by Patrick Plourde
November 2nd11:15 - 12:15Room : Westmount
Nobody will argue that the offering for AAA videogame content is pretty narrow. On the one hand, all the big budget games are competing for the same target – ‘17-35’ males, on the other hand, we are leaving aside a market of tens of millions of customers by limiting the range of the games we are making.
This talk is a call to action regarding the fact that this is the best time to expand the limits of AAA game design and an explanation on how to do it.
Learning Objectives
- How to broaden the aesthetics of ‘AAA’ games and expand the market.
- New interface are both an opportunity and a challenge: it attracks new users and create new paradigms for designers.
- Good game design is still critical to exploit the medium strength.
Patrick is at Ubisoft Montreal since 2003 where he was able to leave his mark on some of landmark titles of this generation. He was Assassin's Creed Brotherhood's Game Director and is currently working within Ubisoft Editorial team as Game Design Expert. Credits: Game Designer: Rainbow Six Vegas (2006); Assassin's Creed (2007) Lead Game Designer: Rainbow Six Vegas 2 (2008); Assassin's Creed II (2009) Game Director: Assassin's Creed Brotherhood (2010)
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