Presented by Jesse Divnich
November 1st11:15 - 12:15Room : Lachine-Lasalle
As the video game industry reaches an ever-expanding audience, the making of video games has become increasingly unprofitable, while video games based on strong brands increase their penetration, market share, and profitability. With the invasion of tablet, social, and mobile games, making high-quality interactive products is no longer a metric for success. Divnich’s presentation will provide an in-depth look at the power of brands, the role the brand equity plays in the purchasing decision process, and why as an industry we must move away from making video games and focus more on making brands.
Learning Objectives
- Making video games has become unprofitable.
- The role brand equity, stamina, reach, and applicability play in the purchasing decision process. – Tips for publishers and developers on building a strong brand around a game.
As the Vice President of EEDAR's Capital Research Division, Mr. Jesse Divnich is responsible for the business development and execution of EEDAR products for the private investment and equity sector. Prior to joining EEDAR in 2007, Jesse operated as an independent industry consultant and analyst for numerous private firms and institutions with strong financial interests in the interactive entertainment sector, in addition to his over 7 years experience within multi-media retail. In addition to contributing to the development of new product lines for EEDAR in the areas of due diligence, risk management and analysis of industry trends, Mr. Divnich also represents EEDAR for the majority of media and press relations activities. Mr. Divnich is most known for his appearances on CNN Money, G4TV, The Street, Reuters, Market Watch, GameSpot, and IndustryGamers. Additionally, Mr. Divnich is a regular on the speaking circuit and has presented at GDC, MIGS, DigiLond, EMA Conferences, Interactive Ontario, and many more. Canadian born, Mr. Divnich has background in Business and Financial Management and currently resides in Carlsbad.
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