Presented by Raphael van Lierop aka Duke of Awesome™
November 2nd13:30 - 14:30Room : Westmount
There has never been greater competition for the hearts, minds and wallets of players. Most publishers have responded to these new realities by massively increasing focus around the development of smaller titles that exploit social media and online monetization models. On the other end, many publishers are also pouring resources into fewer big bets, recognizing that our hit-driven business rewards a smaller number of titles with a much greater piece of the revenue pie. In the midst of this turmoil, many developers talk about the death of the middle-class game. But there will always be an audience for the blockbusters. In this talk, van Lierop touches on the realities of the game business, the development process, and opportunities for creative expression to show there is a future for smaller big games, and in fact, that embracing a focus on delivering smaller big experiences to our players is necessary for the ongoing success of our exciting medium.
Learning Objectives
- Creative opportunities necessary for breaking out of the current focus on casual/social or BIG blockbuster games.
- Calibrating development efforts around making more profitable, and more varied, blockbuster games.
- Future trends in game business and how they will impact business opportunities.
Dubbed the “Duke of Awesome” by G4TV, Raphael most recently served as the game director on Relic/THQ’s Space Marine, an action-blockbuster adaptation of the beloved Warhammer 40,000 universe. Prior to this, Raphael held creative director, narrative director, producer, and writer roles on such diverse titles as Far Cry 3 (Ubisoft Montreal), Earth No More (Radar), Company of Heroes, Warhammer 40,000: Dawn of War, and Dawn of War: Winter Assault (Relic/THQ). Raphael has a dozen years of experience in the high-tech and interactive entertainment industries, contributing to the successful launching of multiple award-winning entertainment franchises totaling nearly 10-million unit sales, as well as the conception of several original video game & transmedia properties that are currently in development.
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