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Business   
The Great Divide

Presented by Cord SmithDirector of MarketingSquare-Enix

November 1st13:30 - 14:30Room : Outremont



Having seen both sides of the fence and the realities of three separate publishing environments as well as multiple development houses, I hope to shed light on some of the inherent misconceptions that prevent publishers and developers amongst the various regional entities from seeing eye-to-eye in spite of our industry’s requirements for unimpeded collaboration to ensure global success.

Learning Objectives

- Two Sides: Better understand the inherent strengths and weaknesses of Developers and Publishers.

- Foreign Language: Add context to the communication to better understand and explain your particular view during the critical time leading up to launch in spite of your role or your location. – Best Practices: A few of my own pivotal learnings along the Great Divide that seem to hold true regardless of which side of the fence you inhabit.



Cord-Smith
About Cord Smith

Freelance. SEGA. UBISOFT. Independent Developer. Social Gaming Giant. Start-Up. UBISOFT. Square-Enix. From young Odyssey 2 fanatic to a high schooler who took the train to Chicago to experience CES firsthand, I have celebrated the video game industry for as long as I can remember. Freelance journalist to marketer to producer at an indie dev. I love every facet of the industry and hope to bring a unique perspective to every conversation in which I engage.

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