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Design   
Using your Friends: Social Mechanics in Current Social Games

Presented by Mia ConsalvoAssociate ProfessorMIT/Concordia University

November 2nd14:45 - 15:45Room : Westmount



New social games are released daily, yet many of the most popular games offer very limited forms of interaction between players. This presentation answers the question: how social are social games? It goes through an analysis of 80 games, identifying the major types of interactions employed and highlighting games offering unusual social mechanics. The second part of the lecture explores how social media applications are using interaction in novel ways. Finally, the lecture will explore the range of social functions offered by social games and point to other types of interactions, enabled via social media, to encourage game designers to think beyond the boundaries of game design.

 

Learning Objectives

- Discover the top social interaction mechanics in the games from the past year.

- See which mechanics are most prevalent by a game’s ‘stickiness factor’ (DAU/MAU ratio).

- Learn about other types of social mechanics not yet used by games.

 

 



Mia-Consalvo
About Mia Consalvo

Mia is a visiting associate professor in the Comparative Media Studies program at MIT and will become faculty at Concordia University this summer. She is the author of Cheating: Gaining Advantage in Videogames (MIT Press, 2007). She has published additional research related to social games, mobile games, and women in games in popular as well as academic outlets. Mia has given more than 60 conference and invited presentations, and is on the steering committee of the Virtual Policy Network. She is currently writing a book about the role of Japan in the development of the game industry.

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