Presented by Andrée-Anne Boisvert and Patrick Hsieh
November 1st16:00 - 17:00Room : Lachine-Lasalle
City of Wonder is by now what we in the social gaming industry call “old.” It has been on Facebook for almost a year now, peaked at 10.7M of monthly users, and is still up and running at around 4M of monthly users. The city builder was developed and is maintained by Disney/Playdom’s Studio24, in Palo Alto and Bangalore. When you launch an online free-to-play social game, the most stressful moment is usually when you flip the switch and make it live. What happens afterwards is, well, an afterthought. What is Playdom’s production strategy to ensure that the game and its users stay active, engaged, and, last but not least, keep paying? In this conference, Patrick and Andrée-Anne will talk about trying to maintain a good user experience for veteran and new players. You will hear about City of Wonder’s hits, misses and real life drama.
Learning Objectives
- Do’s and don’ts on content releases schedules, new in-games items and features for user reactivation.
- Have a more efficient relationship with analytics.
- Know how and when to listen to your hardcore community, and build new features around their feedback.
Andree-Anne Boisvert: Andree-Anne is an Associate Producer at Playdom in Palo Alto, California. She currently helps manage all new content releases for the game City of Wonder, which is one of Playdom's biggest hits. She previously worked at Ubisoft, where she discovered her new love for social games. Andree-Anne's favorite conference topic is definitely user experience, and she presented both in GDC Canada and MIGS in 2010. She owns a M.Sc. in Human-Computer Interaction and her favorite building in City of Wonder is definitely the "Rave Party". Patrick Hsieh: Patrick is a Senior Producer at Playdom in Palo Alto, California. He helps run the City of Wonder product pipeline and feature development. His last two projects at Playdom have been Verdonia and City of Wonder. After obtaining his MBA from University of Michigan, Patrick created multiple social apps and games at Citizen Sports and Yahoo. His favorite advisor in City of Wonder is the Military advisor in the Garrison colony.
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